Through advertising shoppers get an opportunity to understand what you're supplying them and you obtain possibility to influence them to buy your goods/companies. Several companies accept importance of marketing and also have independent Chief Marketing Officer (CMO) to provide marketing equivalent relevance along with other c-level jobs including, chief executive officer (President) and key fiscal specialist (CFO). The writer is in explaining Marketing Function in any organization's value completely right.
Remember it's the marketing strategy what makes an item prosperous on the market- your consumer need to believe you have some authentic intent to do this selecting the most appropriate advertising method could be the first challenge to mix in business world and to provide them. That is realized through smart marketing plan and it is self-evident of need for advertising.